The Target Shoots First

Chistopher Wilcha. 1999. United States of America. vo English. s Spanish. 72’

The author of the video is hired as a marketing assistant by Columbia House. His only credential for the job is his status as a Nirvana fan, but circumstances soon lead him to a central position in the grunge catalogue of the multinational record distributor. Chris manages to create a personal diary of corporate America, its hierarchies and the ladder to the top, day-to-day life in a business community.

6th Independent Vídeo & Interactive Phenomena Show