To Market, To Market

Prelinger Archives, Jam Handy Organization for General Outdour Advertisi. 1942. United States of America. vo English. 20’



Proliferation of outdoor advertising billboards through Chicago and the methods of analyzing potential advertising sites. This part explains the strategy behind the placement of outdoor media. (The Prelinger Archives are a source of educational material, mainly ordered by theme, giving a vision of the dark side, the underbelly, perhaps naive of the American dream and the America that is ten hidden behind the media curtain).